Stop the scams that use your store’s name
Copies of your store, fake customer service pages and texts about parcels all run on a web address like yours, such as yourbrand-sale.com. When your customers lose money, they complain to you. We find those addresses and get the ones used against you taken down. In our e-commerce case, 14 fake stores were taken down in the brand’s first two weeks.
Every one of these scams needs a web address, so we watch the ones that look like yours.
When a fake store appears on one, you get an alert with the evidence a registrar or host asks for, and we get the store taken down.
Where fake stores show up, and what we can do
We go after the stores that marketplace and ad reporting cannot reach: the ones on a web address of their own.
Fake stores and scams we find
To see how to spot a fake store, what to tell customers who paid one and how a takedown runs, read how we stop fake online stores.
Who it is for
In a small online business, one person reads the alerts and approves takedowns.
E-commerce and brand
Know when your store is copied
You hear when a lookalike of your domain shows a copy of your store, with screenshots and what to do next.
Customer service
Something clear to tell customers
When a customer asks about a site like yours, you can check it against your alerts and tell them which is real.
Legal
Evidence you can use
You can use the evidence pack in a domain dispute (UDRP) or a lawyer’s letter, though our takedowns need neither.
IT and security
Fake checkout pages found for you
A fake checkout takes your customers’ card details. We find the site and send the evidence to the companies that can switch it off.
What marketplace and ad reporting leave open
Keep using them. Here is what each one misses.
How we find a fake store and get it taken down
Give us your store's domains. Nothing needs installing unless you choose the website marker.
Step 1
We list lookalikes of your store’s domain
Around 500 per domain: typos, your name plus a word such as -sale or -outlet, and other endings such as .shop or .store. Each one is re-checked every hour.
Step 2
We open the ones with a website
When a lookalike shows a website, we screenshot it and compare it with yours.
Step 3
We look for copies of your wording
We search the web for copies of your product descriptions and other wording, and the website marker (optional) tells us when a copy of a marked page loads somewhere else. Both catch a store on a name nobody would have predicted.
Step 4
You confirm, we report and follow up
One click sends the evidence to up to 12 places at once, including the registrar, the host, browser warning lists, and search engines to drop the store from search. We chase them automatically, tell you when the store is offline and keep watching after the takedown in case it comes back.
What a fake-store alert shows you
The lookalike, a screenshot of the store, and how closely it matches your real store. The evidence pack adds who registered the domain, where it is hosted and who handles its email, each with the time it was captured.
Findings are sorted automatically: threats are alerted, doubtful ones go on a watch list and the rest are marked safe. Nothing is reported until you confirm.
Alerts arrive by email, or in Slack, Microsoft Teams, SMS or a webhook. IT teams can also send them to Splunk, Microsoft Sentinel or Wazuh.
What happened in our e-commerce case
Case study, October 2026
14 fake stores taken down in two weeks
An upmarket US e-commerce brand, sold through its own online store and through partners and resellers around the world, with fake stores taking its customers’ money.
Read the case study- BeforeAn enterprise brand-protection provider in place, and takedowns going through the brand's lawyers
- Within nine hoursThe first fake store flagged
- Within three daysSeven fake stores found, two on Shopify and five on WooCommerce, each with the evidence a takedown needs
- First weekFive fake store domains taken down
- First two weeks14 fake stores taken down
- NowDefendDomain runs the brand's takedowns instead of its lawyers
From the case. Names changed.
Questions online sellers ask
See what we would find for your store
In a 30-minute demo we show you the lookalikes of your domain that exist today and what an alert looks like.
- Which lookalikes of your domain exist now, and which show a store
- What happens when you approve a takedown
- A clear annual price for your domains
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